Reports
Reports preserve the conclusions from useful scout runs and selected findings. They depend on AI provider configuration and enough selected findings to summarize.
Research reports
Section titled “Research reports”Research reports cluster social posts into pain themes, extract supporting quotes, and suggest product angles. Generate them after selecting findings that represent a coherent market question.
Good inputs for a research report include repeated complaints, workarounds, buying triggers, or audience-specific language from multiple findings.
Google reports
Section titled “Google reports”Google reports summarize search results, opportunities, risks, and next actions. Use them to understand search intent and external pages around a market.
Google reports also depend on the configured search provider and AI provider readiness.
Report hygiene
Section titled “Report hygiene”- Name projects clearly before generating reports.
- Exclude low-signal findings before report generation.
- Select findings that answer the same research question.
- Treat reports as research summaries, not final product strategy.
For first-run setup, see Configuration Basics. For the first report decision point, see Create Your First Project.